The
July 2007 issue of Safety Fast! is a major turning point for
our Club as we will get back full editorial and production control
of the Club magazine following the termination of the seriously
expensive publishing arrangements with a commercial motor magazine
group. The New Safety Fast! has been well received by many V8
members - here are some of their comments.
(6.7.07)
Hugh Boddington was clearly delighted with the new Club
magazine saying "I think the new "Safety Fast"
is superb and it is nice that the Club is producing it and the
print is easy to read".
Victor Smith commented on the V8BB "The New Safety
Fast! just released as the July 2007 issue is a welcome return
to a full bodied Club magazine full of features and interest.
I feel it is looking very good and it is a credit to the good
teamwork of the Editorial Group and the essential support work
of Nick and Richenda Hine at Hine Marketing with their advertising
and publishing skills. The style and feel of the magazine is
attractive and the scope of the content very good, particularly
the prompt Silverstone reports which give the magazine an up
to the minute feel. I am also pleased to see life and colour
back in the magazine with the adverts. Well done to the Editorial
Group lead by John Day with John James and Andy Knott (Editor)".
George Wilder posted a note on the V8BB "I wholeheartedly
agree with you and in fact phoned Andy on Wednesday to congratulate
him and the team. With time the adverts for cars etc will develop
which, with the short lead time for events reporting, will improve
it still further". |
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Terry
Starkey sent in his views after reviewing the first issue of the
New Safety Fast! "I promised to let you have more thoughts on
the content of Safety Fast! Firstly, let me say this is a vast improvement
over the old one and is a credit to all involved. It's also easy to
be critical and, as the editor of a newsletter with international
circulation, I am well aware of how upsetting criticism can be. I
hope therefore, that my comments will be taken in the right spirit.
I discussed this with George Wilder on Friday at the Needham natter
so he'll probably contact Andy Knott with similar thoughts.
1. It is wrong to have great slabs of copy. To make a story more readable,
copy should be broken up with good photographs which should not be
ganged up into blocks. Overall, the layout and page style is good.
I particularly like the style of page 34 where a relatively ordinary
story has been brought to life with good layout and typography.
2. Stories should be as short, concise and relevant as possible with
good headlines.
3. The front cover pic was so boring. One can have a shot of an MGB
racing at any time. The potential material from MG International was
remarkable (the unique VA Coupe from AUS for a start). There was so
much more to go for than a boring shot of a B in action. I hasten
to add that I have nothing against MGBs - in fact I love them!
4. It would be interesting to have interviews with leading figures
in the MG world. Motor Sport do this with leading racing personalities
and, while I realise we can't have their budget, it shouldn't be too
difficult to do this. Our club has a plentiful source of interesting
personalities.
5. I like history of MG stuff. I would like to read more of this e.g.
profiles of K3, J2, and why PA and PB. What models really made MG
so famous. Let's not forget the downside, too, e.g. the stupid mismanagement
that led to MG's downfall (loads of material there!!)
6. I'd like to see more contributions from overseas. As you well know,
the MG family is well represented in countries like Australia and
we should not ignore those good people. Incidentally, I have made
so many friends all over the world through the gearknob thing and
much of that is due to you including that piece on our website for
which I am grateful.
I can't think of much else for the moment, but is it OK if I pass
comment from time to time? I would only do this because I care about
the subject and one day I hope I may even be able to contribute in
a more creative manner. For the moment though, thanks to all for such
a great effort. (15.7.07)
John Day, the Board director leading the new Editorial Subcommittee
with John James (T Type) and Andy Knott (Editor), responded saying
"many thanks for your comments re the new magazine. We very much
appreciate your input which will be discussed at our Editorial meeting
next Tuesday". (15.7.07) |
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