The latest Speckled Hen advert
seen in the Times on Friday 24th October 2003



Three panel tale
- and of course the Hens are a winner!
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Collection of Hen adverts
Old Speckled Hen is a strong fine ale named after an unusual, speckled
vintage MG car. The ale is brewed by Morland, a small brewery with
longstanding connections with the town of Abingdon, the home of
MG. The ale is a finely balanced, deliciously smooth pale ale with
a subtle blend of flavours. It owes its distinctive character to
a unique strain of yeast first used in 1896, and reflects brewing
skills developed across more than 280 years of independent brewing
history.
Equally
distinctive adverts regularly appear in the UK press based on an
"Old Fox" who is fond supping a "Hen"! They
are clearly fun but with a subtle purpose of creating a brand awareness
by association with the humourous situations involving a "Hen"
and by raising our awareness of the distinctive label incorporating
the red octagon. That label is very noticeable on both bottles and
beer pumps in bars that stock Speckled Hen.
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