RV8
Spares Deal
News of MG Rover unloading its RV8 spares operation broke in a
week when the embattled Midlands car maker faced far more serious
issues with greater press coverage - not least the controversy over
its financial management and the launch of two V8 powered models!
However for RV8 enthusiasts the announcement that Baldock based Brown
& Gammons was taking over RV8 parts stockholding and distribution
was far more interesting. But just what does the deal mean for the
continued availability of RV8 spares, and of course the parts distribution
service and prices? This article by Victor Smith follows a meeting
with Malcolm Gammons at Baldock. (18.10.04)

Brown & Gammons, a familiar sight facing the wide high
street in the market town of Baldock. Considerable funds have been
invested over the years with improvements to the showroom, well equipped
workshops, parts stores, customer counter and reception, and offices
of this well known MG specialist. (Photo: Victor Smith)
The need to resolve how best to maintain the RV8 spares service
has clearly been a concern for MG Rover for a while
Whilst the formal line from MG Rover had been it "intended
fully supporting the model", as the tenth anniversary of
the launch of the RV8 passed, the burden of continuing the spares
and service support for the model presented MG Rover with a dilemma.
On the one hand the RV8 was seen as having played a crucial role in
keeping the MG brand alive in the early and mid nineties but on the
other, maintaining a full spares availability for only 2,000 RV8s,
over half of which are still in Japan, was an unattractive management
and financial burden. MG Rover's energies were necessarily focused
on launching and upgrading a series of new models from the TF through
the various Z series. In recent years, the MG Rover's investment in
RV8 parts and spares had been modest and clearly the time was rapidly
approaching when substantial investment decisions would arise as key
parts became NLA with the consequent possibility that some RV8 owners
might have their vehicles off the road.
The likelihood of adverse comments in the marketplace over poor spares
support for a previous model could easily knock the confidence of
potential purchasers of current MGs, so MG Rover were well aware they
would have to do something with the RV8 spares. They were also aware
that RV8 owners can be fairly vocal and many are now of an
age and with a background which means they know their way around the
commercial world! It was also recognised that RV8 enthusiasts are
a particularly well organised group with very nearly all owners
in the UK, and many overseas, enthusiastic members of the V8 Register
of the MG Car Club. Through that group they have access to the active
V8 Website and bulletin board which provide regular news of spares
availability and difficulties - so any adverse news with RV8 spares
would hit the public domain before you could say "eight cylinders"!
How best to unload the RV8 spares operation - that was the question?
The character and strengths of the existing MG parts market suggested
the solution. Whilst the MG brand had been in the wilderness for over
a decade until the revival of the marque with the launch of the RV8,
it had been the specialist groups supplying and re-manufacturing an
extraordinary range of essential spares for post-war MGs together
with the distribution chain of MG spares factors that had enabled
enthusiasts to keep their MGBs and Midgets running at reasonable cost.
It is unlikely that any large manufacturer or parts operator could
have matched the ingenuity and entrepreneurial flair - and even the
sheer enthusiasm for the models - of those small and medium sized
parts firms. Even for low volume classics like the MGBGTV8 and MGC,
the spares service provided by those specialists has been extraordinary
too because, whilst many parts were common to the MGB, considerable
investment in re-sourcing parts has been essential - for example V8
back axle and gearbox parts.
The approach a well organised enthusiasts' groups like the V8 Register
has taken for over 25 years is to support and encourage the specialist
spares suppliers, so today, almost thirty years after production ended
at Abingdon, the spares availability for the MGBGTV8 is very good.
That experience clearly suggested a way for how the RV8 spares dilemma
could be solved - pass the stockholding, distribution and re-supply
operation to an MG specialist with capabilities and experience of
handling RV8 spares and even better, one with practical day to day
experience of servicing the model.
What is the RV8 spares deal?
The deal covers the transfer of the whole of MG Rover's stock of RV8
parts to Brown & Gammons who will take over the stockholding and
distribution for the UK and overseas markets. The stocks are considerable
covering some 752 part lines of which 521 are live lines. The stocks
were transported in a series of articulated lorry loads from the CAT
depot at Desford to a 12,000 sq ft warehouse B&G has purchased
near Baldock for the expansion of its existing MG parts operation.
MG Rover are also supplying B&G with all the RV8 technical data
and the remaining tooling so that B&G will be able to consider
priorities for re-manufacture as stock levels of essential parts become
low or NLA. Whilst the deal has undertakings to maintain RV8 parts
supply whenever parts run low, each project to re-manufacture will
be subject to both need and viability considerations. This is
inevitable for a low volume model which is characterised by many owners
running their RV8s as second cars, often with low annual mileages
and consequently low servicing and spares needs. Funding some projects
could easily involve an investment of £20,000 or more, so no
commitment to a 100% availability or "pick" for the next
period was realistic but as Malcolm Gammons notes "the reality
is if we can maintain a good supply of RV8 parts, we have happier
customers - and that is what we are about".
Brown & Gammons workshops and parts counter are tucked
away in a quiet yard off the wide high street. (Photo: Victor Smith)
So what are B&G's plans for RV8 spares?
In the short term, Malcolm faced a daunting range of tasks. First
the practicalities of receiving the RV8 parts stock from CAT amounting
to five articulated truck loads, and then checking to see the stock
that had come through was what they had agreed to buy! That stock
is then being loaded into the B&G inventory control system and
integrated with the substantial block of "end of production"
RV8 parts they bought from Cowley some six years ago.
In parallel, they are setting up an online RV8 parts system
as a new subsection on the existing B&G website. In effect it
will be an online shop for RV8 parts known as www.mgrv8parts.com
with the useful context sensitive parts diagrams you can see already
in use on their website. Malcolm sees this as taking "around
3 to 4 months to set up with all the copying from microfiche readers
and scanning in to the webpages, but once up and running, RV8 enthusiasts
will be able to look for parts by simply browsing the parts diagrams
and then pointing and clicking to get the part number, availability
and price". Prices will be in Sterling, Euros and US Dollars.
UK delivery will be by UPS freight service, with similar arrangements
overseas. The website will also have updated information on NLA parts,
and an interactive section where RV8 enthusiasts can provide feedback
and express interest in advance ordering where plans for re-manufacture
are likely. That will help B&G decide priorities for re-manufacturing
projects and investment. There will also be special deals on parts
for RV8s but no dumping! Air-con kits might be an example.
The online RV8 parts service will be backed by a telephone support
line together with a counter service at Baldock. Malcolm feels
the "response and delivery service standards we can achieve
by adding the relatively low volume RV8 parts business to our existing
successful online spares system makes a great deal of sense"
and "enables us to make essential links with the physical
stockholding using our computer based stock control systems".
The parts distribution system to MG Dealers and other RV8 specialists
has still to be decided but the aim is to make the internet online
sales system the principal channel for RV8 parts distribution.
Which parts are likely to be early projects for re-manufacture?
Some 200 of the 752 RV8 parts have already gone NLA but Malcolm feels
that "in the main this will mean no large inconvenience for RV8
owners". Some of those parts will not appear again as the tooling
has gone. Some of the other RV8 parts have been difficult for a while
- the alarm sensor in the arm rest for one. The challenge Malcolm
faces is "we have between 20 and 60 lines to deal with in
the next 18 months, and then over the next 10 to 15 years, we aim
to keep as many lines live as commercial viability allows".
One of the first projects Malcolm has already got underway is a
programme to re-manufacture RV8 windscreen surrounds. When I met
him less than a week after the RV8 parts deal was announced, he mentioned
that "B&G has been replacing them since we first started
to see rusted-out surrounds five or six years ago. So we are very
familiar with the problem but now the stock of replacements
is virtually out". Unlike the cast aluminium surround fitted
to an MGB Roadster, the RV8 unit is in steel with two main stampings
- front and rear - with seven or eight other pieces that have to be
put on as the unit is assembled. They were retailing at £596
from MG Rover but the |
quality
was poor and the paint finish not good. Malcolm commented "the
new units will have far better rust protection both inside and out.
B&G have the tooling but found it is in a horrendous condition
so it needs substantial repair and refurbishment before renewed
use is possible".
In terms of the skills needed for re-manufacturing the surrounds,
they have found the fellow who had been in charge of the windscreen
surround assembly. Malcolm adds that "as this is the first
RV8 re-manufacture project which meets both the need and viability
test, B&G is offering a £100 discount to the first 25
orders with the likely price for the much improved unit is in the
range £750 to £800". As the improvements include
better rust protection, particularly on the inside which has been
a major weakness in the original unit, the price will represent
good value for what is often an essential replacement part.
Future re-manufacturing projects?
Other parts where stocks are running low are RV8 wings, particularly
rear wings where there are none in the stocks coming from MG Rover,
but fortunately B&G have a few in their existing stock at Baldock.
MG Rover has the tooling for the wings in the Midlands but unfortunately
it has not been looked after. It is fairly heavy stuff too - some
100 to 120 tons in the various tools! - and storing it is something
MG Rover is keen to hand over to B&G! It is very lucky the tooling
is available and that is down to David Bishop at the Heritage Body
Plant at Witney who, on learning Abbey Panels was closing down,
moved very quickly to encourage MG Rover to secure the tooling and
protect it before it was scrapped. This was mentioned during the
fascinating RV8 Talk he gave with John Yea at a V8 Register 25th
Anniversary event in July 2003. In terms of logistics, Malcolm can
see it will take probably five articulated trucks to move that tooling
and he is already making preliminary plans for re-manufacturing
RV8 wings.
As we learned from David Bishop (BMH Body Plant director) during
a V8 Register visit to the Witney Body Plant in 2003, stamping
out RV8 wing panels needs a very heavy press - the ground literally
shakes on each pressing! - and then the various pieces are spot
welded for subsequent hand finishing. The economic run for stamping
wing panels will probably mean an initial batch of a hundred, with
the wings assembled and hand finished in batches of 25 to meet demand.
The concern of course in commissioning a project of this type is
that there is not a heavy demand for RV8 wings, so the size of the
investment funding locked up in the re-manufacturing project and
stocks will be large. The current price for RV8 wings is already
£850 from MG Rover but that was for well written down stock
without the burden of re-manufacturing costs. New wings will inevitably
cost a little more because of the costs of getting existing tooling
repaired and up to a usable standard, finding people who can do
that type of work again, and commissioning and funding the re-manufacture
of a practical sized batch.
Relations with MG Dealers and RV8 specialists
For most MG Dealers, RV8 spares are not a big business but for those
who continue to service customers' RV8s, they will need good spares
availability and access to an efficient delivery service. Ames
MG Rover is one dealer with a significant volume of RV8 spares
activity supplying retail and wholesale customers at home and abroad.
Similarly Clive Wheatley mgv8parts, a well known and respected
specialist, supplies both V8 and RV8 parts worldwide - they are
both very interested to learn how the new wholesale arrangements
will work. This is an area which B&G were working through when
we met but what is clear is the RV8 spares distribution and discount
system will change. The online RV8 parts service at B&G will
be the principal distribution channel and one idea being considered
is to create a dedicated area for MG Dealers, effectively a protected
access sub-section for wholesale and dealer spares supply and distribution.
The final form and terms of those arrangements will very much depend
on how the scheme is developed by B&G.
Assessment of the RV8 spares deal
Shortly after meeting Malcolm Gammons, Peter Beadle called
and in his characteristic style provided a realistic analysis of
the RV8 spares deal. Now Peter is an acknowledged V8 parts expert
who was formerly with Moss for many years directly involved in re-sourcing
and re-manufacturing parts for both the volume MGB and the limited
production MGBGTV8. Before that he was parts manager with what was
then the well known MG dealer, University Motors.
Peter's analysis was stark but logical. First MG Rover's
survival is not certain as there appear to be doubts from the recent
unsettling news of the complex corporate structure and allegations
aired in a national newspaper of asset stripping since four directors
bought the car manufacturer from BMW for a token sum a few years
ago. Those accusations have been strongly denied by Kevin Howe,
MG Rover's chief executive. Second there are concerns that the present
product range might be seen as slim for the future with some of
the models approaching the time when replacement is due. So even
though most MGV8 enthusiasts will be very keen to see the latest
crop of V8 powered MG and Rover models succeed and will clearly
very much hope MG Rover thrives, looking at the narrow self interest
of RV8 owners, any arrangement which puts the RV8 spares stocks
outside the scope of the uncertainty and chaos that might arise
should MG Rover run into financial difficulties has to be a good
thing, particularly if continued spares availability is part
of the deal.
In any break up or receivership of MG Rover, the likelihood of the
RV8 spares being sold off in lots would have been very high as the
duty of the receiver would be to obtain the best price for the creditors.
Inevitably the coherency of the RV8 parts stocks would have then
been lost with no central stockholding and distribution, together
with the likelihood of spares cherry-picking and short term dumping
of RV8 parts, leading to chaos and uncertainty. Indeed some RV8
parts could have been lost through being scrapped or even the entire
stock of RV8 parts might have left the UK!
As for the selection of B&G to handle the RV8 parts stockholding
and distribution, Peter Beadle acknowledged their capability
and experience from their existing MG spares and servicing operation,
their appointment as an MG Rover Approved Workshop, and their existing
RV8 spares business. He also felt it was positive news that B&G
had been prepared to take an investment risk and step forward to
take on the RV8 spares role. Finally he felt "B&G were
clearly MG enthusiasts with their heart in the marque - indeed Malcolm's
initials are "MG"!"
So what can we conclude?
Well an RV8 spares deal which removes the parts supply responsibility
from MG Rover to a financially sound MG specialist with capabilities
and experience of both RV8 parts and servicing the cars plus a medium
term assurance of continued parts availability and distribution
service, has to be good news for RV8 enthusiasts! That strategic
analysis is fine but at a personal level many RV8 enthusiasts will
be wondering what does the RV8 spares deal mean for me in terms
of continued RV8 spares availability, good parts delivery service
and value for money?
Well continued spares availability is likely to be good with
new re-manufacturing projects subject to both a need and viability
test. Of course there will be an incentive for B&G to keep RV8s
running on the road as customers for their RV8 parts! It is also
clear B&G are taking a long term view - you could never accuse
the Gammons of being flighty - they are doggedly committed to their
business. The quality of their operation at Baldock is a clear illustration
of their attention to detail.
In terms of the reliability and stability of B&G, both
now and into the future, there are two important features - first
this family owned business is already passing to the next generation
and Malcolm is clearly intending to continue the B&G business
for many years to come, and second B&G is financially very sound
with its own properties (valued at around £2m), £1.5m
of stocks and next to no debt. With efficient operations and a market
which has grown to include current MG models like the TF and ZR,
B&G's prospects as a viable business are very good.
The principal source for RV8 spares will be the dedicated online
sales service at the new website called mgrv8parts.com
hosted as part of the present B&G website. This will mean easier
access to RV8 spares information, spares availability and prices.
Delivery service will rely on a freight carriage system, unless
you live within range of the Baldock spares counter. Both Peter
Beadle and I believe there will have to be a structure which will
allow RV8 spares availability from MG Dealers and established RV8
specialists. That has still to be developed and agreed by Baldock
with the leading trade players.
Finally RV8 spares prices - an emotive subject for some but
with a predominantly moderately well-heeled RV8 owner profile, availability
and service often come higher up the wish list. Malcolm responded
to my raising the prices issue with two reassuring comments: first
"MG parts generally are a price sensitive market so there
is no scope to take large profits out of this line of business"
and second "the retail prices of RV8 parts will be broadly
similar to current MG Rover prices" but clearly re-manufactured
parts will have to reflect the sourcing costs and any quality improvements
B&G are able to add to the product based on their experience
of particular difficulties seen with parts in service. The substantially
improved rust protection proposed for the new RV8 windscreen surround
is an example which should result in far better product quality
and service life.
A realistic analysis of the facts of the RV8 spares deal and a balanced
assessment of the benefits for RV8 enthusiasts suggests the RV8
spares position is likely to be more assured and with good spares
availability at reasonable prices. It is important the outstanding
concerns of MG Dealers and the handful of RV8 spares specialists
are settled. A few RV8 owners will no doubt pick fault with the
deal or the involvement of B&G, but on balance there is a great
deal of potential benefit for all RV8 enthusiasts and much to be
gained from being positive about the RV8 spares deal. The bulk of
RV8 enthusiasts are mature and intelligent people who will make
their own analysis based on the facts.
It seems most RV8 enthusiasts will be happy with an RV8 spares
deal which will enable them to keep their RV8s running so they can
get on with enjoying the pleasures of open motoring with V8 power!
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