Where
has British Motor Heritage come from?
British Motor Heritage was established as a limited company in 1975
as part of the former British Leyland group to support owners of British
classic cars by putting genuine components back into manufacture using
original tools wherever possible. It was part of a small division,
Leyland Historic Vehilces, created to provide a genuine parts service
and technical information for all the models from both the former
British Motor Holdings and from the Leyland Vehicles sides of BL.
The BMH side included Austin Morris, MG, Riley and Wolseley, together
with Daimler and Jaguar. The Leyland side included Alvis, Rover, Standard
and Triumph, plus Leyland trucks and buses. Many of the vehicles forming
various collections within the group companies were gathered up and
restored and found there way into what became the Heritage Motor Museum,
now the Heritage Motor Centre at Gaydon in Warwickshire.
Leyland Historic Vehicles started as a collection at Donnington before
moving to Syon Park in London, ultimately finding a final resting
place as the Heritage Motor Centre at Gaydon in Warwickshire. Subsequently
Leyland Historic Vehicles became the British Motor Industry Heritage
Trust or BMIHT in 1983. British Motor Heritage became the subsidiary
of BMIHT responsible for producing parts on a commercial basis, particularly
body pressings, panels and sub-assemblies using the original moulds
and tooling.
Later BL became the Austin Rover Group, which was later renamed the
Rover Group, which was then acquired by British Aerospace in 1988.
In the early 1990s, British Aerospace went through financial woes
of their own, and the removal of all non-core businesses, the biggest
of which was Rover, became a priority. So during 1993, and by then
headed by new a chairman John Cahill, British Aerospace began to decide
upon a strategy that involved the disposal of Rover Group. Finally
in January 1994 the Rover Group was acquired by the German motor manufacturing
group, BMW.
As the new owner of Rover Group, BMW struggled to deal with the ailing
UK motor group and during 1998 Rover posted a £647 million loss.
The UK Government could not be persuaded to provide support for new
projects and what support they could attract was not enough. Even
though outwardly BMW were still very committed to their plan to introduce
a new joint model the R30, the feeling at the very top of the company
was an exit plan would shortly be required.
Alchemy offer
In August of 1999 BMW's wishes would seem to be granted as the source
of the exit was a most unlikely one. John Moulton and Eric Walters
of the Venture |
capital company
known as Alchemy were scouting around for ideas and both men settled
on the notion that given Rover Group s continuing troubles
and BMWs share price wobbles, perhaps the British car company
could be prised from BMWs hands at a favourable rate. So discussions
continued and BMW were the first to go public on the 16th March
2000 when the Worlds media were literally stunned at the announcement
the company were intending to sell Rover to the Alchemy Partnership.
Moulton then faced the press the following morning, and issued a
statement over Alchemys intended role in Rovers future:
BMW would be pulling out of Longbridge, selling Land Rover (probably
to Ford) and Alchemy Partners would retain the rights to Rovers
existing range of cars. From Rover, BMW would retain the Oxford
factory and the new MINI - current production of the Rover 75 would
be moved to Longbridge, thereby ensuring that Alchemys entire
operation would be centred in Longbridge. In a brief statement to
the press, Alchemy laid out their plans for Longbridge: The
new company will focus on developing a state of the art British
built product range worthy of the sporting heritage of the MG name.
The product will use the latest developments in composites and aluminium
body technology and will appeal to the motoring enthusiast well
versed in the history of the marque going back to the former Morris
Garages which started modifying standard Morris Cowleys in 1922.
In short, Alchemy
would ensure that MG would be brought to the fore, renaming the
Rover Group, the MG Car Company - and sports cars would be the order
of the day.
The implications of the realistic plan proposed by Alchemy were
soon recognised both locally, by the unions and by the UK Labour
government - a major slimming down of the operation. Some local
businessmen began thinking of a counterbid and government set up
an enquiry. During the first few months of 2000 an intense period
of discussion and political face saving followed during which time
the counterbid from the Phoenix Consortium headed by John Towers
was negotiated with BMW and the UK Government. That deal
was finally closed in May 2000.
BMW retained a number of assets including the MINI project and production
facilities, brands and some subsidiaries like British Motor Heritage.
In 2001 British Motor Heritage was acquired from BMW and since that
time it has been run successfully as an indpendent and privately
owned company.
MG Rover was run by John Towers and his associates but that was
characterised by a very difficult business case, a lack of realism
with some product investments and a great deal of critical comment
of the four directors drawing salaries not commensurate with MG
Rover's faltering performance. The company finally failed in April
2005 and administrators were appointed.
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