Cars:
Accelerating the Modern World
An exhibition at the V&A Museum in London looks at the role of
the car in shaping the world we live in today as we approach another
major turning point in automotive design.
The exhibition explores how the car, as a driving force, has accelerated
the pace of change over the past century. It brings together 15 diverse
cars to tell extraordinary stories about design and the car's impact
on the broader world. These cars include the first production car
in existence; an autonomous flying car; a converted low-rider; and
a 1950s concept car.
Many of these cars have never been on show in the UK before, and their
display will be uniquely juxtaposed with a diverse collection of products,
fashion, graphics, photography and film, to draw connections to wider
spheres of design and public life.
As we stand at a new turning point in mobility design, this exhibition
acts as a looking-back-to-look-forward to understand our past
blunders and achievements in order to better imagine how we want to
move in the future.
Looking at speed and design, industry and technology and changing
landscapes, this exhibition explores the huge impact the car has had
on the modern world.
The exhibition is divided into three sections:
1. Going Fast
2. Making More
3. Shaping Space
V&A Museum in London the world's leading museum of art
and design.
V&A wbsite

Entry to the V&A is free but tickets for the Cars exhibition are
£18 with an access time to avoid congestion for viewers. Plan
a visit to the exhibition. More
Images: V&A website
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Exhibition
at the V&A in London
As we approach another major turning point in automotive design,
this exhibition looks at the role of the car in shaping the
world we live in today. Over its short 130-year history, the
car has become one of the most loved, contested and influential
innovations in the world. It has revolutionised manufacturing,
transformed how we move, forever changing our cities, environment
and economies.
It is a carefully crafted exhibition and an interesting visit. |

Going Fast
'Going
Fast' opens the exhibition by exploring the role of the automobile
in imagining a future world of liberated movement and as a symbol
of technological progress. It looks at how the urge to go fast
pushed not only the design of automobiles, but also shaped a
visual culture and aesthetic that dominated the first half of
the 20th century. This section ends by looking at the tension
between two opposing forces the desire for the thrill
of speed and the imperative of safety.
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Making More
'Making
More' explores the car as the archetype of modern manufacturing
the object that developed contemporary consumerism and
turned car production companies into global powerhouses. Starting
with Henry Ford's first moving assembly line, this section looks
at the vast influence car manufacture has had in shaping the
ways we think about work and production: from bombastic factory
designs, to early cultural celebrations of mass production,
to growing unionisation and the threat of automation. This section
also looks at how techniques developed to sell mass-produced
cars helped inspire a new consumer society, using annually updated
models, colour ranges, and spectacular events and marketing,
to turn cars from utilitarian machines into objects of desire. |

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Shaping
Space
'Shaping
Space' explores the sprawling impact of the car on the world's
landscapes and nation-building efforts. It looks at how the
car inspired the growth and later dependence on a global petrol
economy, creating vast landscapes of extraction and accelerating
climate change in turn. It follows by looking at various attempts
to find environmental alternatives, and the landscapes of lithium
extraction that will dominate the new electric economy. It also
looks at the impact the car has had in developing and modernising
nation-states, from highway building programs to national car-ownership
programs, and the complexities and contradictions that globalisation
has brought to the industry
Posted: 200109 |
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