Attracting
younger people to join our Club as members
See our online
survey form. More
Example
of a completed form. More
Posted:
151121 |  | For
the future health of the Club we need to attract younger members by providing
information, support, services and events that they like and find useful. To prepare
for that development or initiative we need to know what younger members feel about
classic cars, MGs and a members' car club like ours. So we have launched an
online survey and are encouraging fellow V8 members to gather the views of
younger people they know.
That survey information will help the Club with
its aim of developing ways of making our Club attractive to younger members and
coordinating the various activities within the Club to support an "initiative"
which will become a key part of what the Club offers in terms of events, information,
support and communication with members and of course how the Club's marketing
material is designed and pitched.
By "younger" members we are looking
at the 15 to 40 age group but within that age band there are clearly | several
segments each with different economic means, attitudes to car ownership, family
transport needs and interests in classic cars and MGs past and present. Before
plunging into creating and marketing an "initiative" we are trying to
do some basic market research to better understand what younger people in each
of those segments (not just the 15 to 25 year olds) feel about classic cars, MGs
and a members' club, and where they go to get classic car information, support
and news of events.
We have just launched the online survey form on the
V8 website asking fellow members to discuss the five questions in our online survey
form with the younger people they know to get their views and comments and then
let us have them by using the online survey form. Members participating in this
survey by returning a completed survey form with useful information from a discussion
with a younger person will be offered a free set of workshop notes on a
memory stick.
V8BB thread
Online
survey form |
|
