Top Gear aimed at viewers with a mental age of nine

See our NEWS report in 2012. More

BBC news report today. More

Some classic car enthusiasts feel that the present trio has hijacked what was once a very good programme with informative, good quality material for motoring enthusiasts.








Posted: 140128

A report in the Times today says the executive producer of Top Gear admitted the "programme is aimed at viewers with a mental age of nine to provide escapism for the middle-aged man!" The Times adds that Andy Wilman, who has worked on the BBC 2 motoring show since 2002, said it provided "an hour a week where absolutely nothing is achieved". But he then added "the irreverent tone of the show was too important to mess around with".
The Times report adds Andy Willman said that for the programme's new series next month "episodes will involve a rally in a supermarket, a tank smashing through a building and cars being blown up". He added "if you're 29, 39 or 59 part of your brain will most likely still have a mental age of nine, and that part struggles to get nourishment. Modern life is for adults is after all hard . . . that's where we come in with an hour a week where middle-aged men bicker, fall over and catch fire. An hour a week where absolutely nothing is achieved, but the path to nine year old escapism is briefly lit up".
A news item on the BBC website today says the "hit show Top Gear will feature heavily in a new BBC campaign to target male viewers outside of the UK. BBC Brit will "blend fact with fun, airing best of British content from motoring, business, documentaries and adventure to food, music and sport." It will be a multiplatform offering across TV and online, with the launch market still yet to be announced. It is one of three new international brands announced by the corporation's commercial arm BBC Worldwide. Chief Executive Tim Davie said the offering would fill "a gap in the global market". More
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