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Memorable adverts from the 1970s
As the V8 webmaster was working on the MGBGTV8 Archives section of the V8 website he came across an iconic advert from the 1970s which changed the image of BMW into a brand that thrusting young managers would lust for to enhance their image and social status - and often their corporate status too. It's an image and strapline that stick in your memory - as does the joke since: what's the difference between a hedgehog and a BMW?

Posted: 151211

An iconic advert from the early 1970s was the assertive sight of a BMW in your rear view mirror with the strapline "move over . . ". This advert was carried in Classic Cars magazine in August 1973 when the MGBGTV8 was launched.

Assertive copy in the advert - it certainly developed an image for the brand that many thrusting young managers would lust for to enhance their image and social status - and often their corporate status too. These days comfort and economy are promoted as key features buyers consider even as petrol prices get very close to £1.00 a gallon or less in the UK.

See the BMW advert again. More

Advert for the launch of the MGBGTV8
The combination of an assertive image and the copy: "If you've just bought a Reliant Scimitar GTE, a Datsun 240Z or an Alfa Romeo 2000 GTV, this will ruin your day" and continued "at 124mph, the new MG is practically the fastest thing on four wheels up to £3,000" was the launch advert for the V8. The quoted performance figures included 0 - 60 in 8.2 seconds, later reported as 7.7 seconds in some magazine road tests.